Re: Beckham
I'm a little bit sick of all this Beckham mania. Frankly, I'm more excited about Juan Pablo Angel coupling with Jozy Altidore in New York than I am about anything else MLS related this year.
This is where I come down, though:
1) Non-soccer fans over the age of 15 will never be rabid soccer fans.
2) Therefore, marketing efforts targeted exclusively at those people are misguided.
3) Most soccer fans in the USA do not follow the MLS, but instead European leagues.
4) Marketing efforts that target those soccer fans are good ideas.
5) Beckham is a great player. If he helps the quality of the league, and helps make it more socially acceptable for other European stars to join the MLS, then he's worth every penny.
6) Beckham is a great media personality. Eh. That doesn't matter. Non-soccer fans over the age of 15 might watch a few games, but they'll never stick.
Game on. I'm taping it, but that's because it is Chelsea. Joe Cole!
This is where I come down, though:
1) Non-soccer fans over the age of 15 will never be rabid soccer fans.
2) Therefore, marketing efforts targeted exclusively at those people are misguided.
3) Most soccer fans in the USA do not follow the MLS, but instead European leagues.
4) Marketing efforts that target those soccer fans are good ideas.
5) Beckham is a great player. If he helps the quality of the league, and helps make it more socially acceptable for other European stars to join the MLS, then he's worth every penny.
6) Beckham is a great media personality. Eh. That doesn't matter. Non-soccer fans over the age of 15 might watch a few games, but they'll never stick.
Game on. I'm taping it, but that's because it is Chelsea. Joe Cole!
Labels: David Beckham, MLS
posted by Chris at 3:54 PM
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