Soda and football: Like beer, only more carbonated

Today, the Seattle Seahawks announced that for the first time in NFL history, their official soda merchant — in the stadium, for team events, etc — will be neither Coke nor Pepsi.

Huge news!

They're going with Seattle-based Jones Soda. I'm not sure if you've had Jones Soda, or heard of it, but the company is kind of a specialty shop, and hasn't ever offered a "regular cola" or "diet cola" drink. Crazy, right? They're adding those lines as part of the deal with the Seahawks.

Interesting quote:

A key in getting the deal was a patent the company owns that allows Jones Soda to place individual photos on the labels of its bottles.

This will allow Jones Soda to put different players or fans on plastic bottles inside Qwest Field and on glass bottles in supermarkets that carry Jones Soda, he said.

Sweet! (Literally!)